Sunday, January 12, 2020

Manscaped, an atrocity of a mens self-care product

Recently, I was watching youtube and I came across an ad for a product called manscaped. This is an electric shaver that uses an appeal to call men strong or powerful if they use the product. They also sexualize women if they are used to sponsor the product. Men who get sponsored by the product are usually more alpha-looking too as being described as a leader of a frat or someone who works out a lot, fitting the male stereotype presented by the media.


In this ad, they make the actor male and use the fact that he has gelled up hair and a beard to sell the product to other people so they can be "as fresh" as the actor who clearly got plastic surgery to do something to his body. The advertisers clearly used this actor as a way to get to more viewers.

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