Sunday, January 12, 2020

Grove Collaborative, the reminder of patriarchy?

Recently, I was watching TV with my family and I saw this ad about cleaning supplies. The first thing that I noticed was that the people being interviewed were all women which totally supports patriarchy and the stereotype that women have to clean everything.
I think in a way this ad is assuming that the people watching NBC are families that are upper to lower middle class. This means that if we are following stereotypes, the mom is a stay at home that cleans and the dad works to provide for the family. I think that if a single mother would watch this, the ad would not appeal to her at all unlike the middle-class family because the mom would relate to the people in the ad. I think that the people behind this ad are all male and are sending it because they know that if they follow those stereotypes, they will earn more money from people believing they are true. This stereotype relates a lot to Missrepresentation, a documentary we watched in zero period because the women are not successful and they aren't shown as having jobs. They instead only clean the house and act blown away by cleaning products instead of thinking for themselves.

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